Staying Competitive in the Short-Term Rental Market

Differentiating in a Crowded Field

The short-term rental (STR) industry is increasingly competitive, with 58% of operators identifying market saturation as a major challenge. Smaller operators, in particular, feel the pressure to attract guests. To stand out, competitive pricing, exceptional amenities, and superior guest services are crucial. At Curated Property, we help our clients excel by offering unique, high-quality features, streamlining check-in and check-out processes, and ensuring consistent, effective communication to create memorable guest experiences.

Adapting to Rising Guest Expectations

Guest expectations are evolving rapidly, with 79% of operators noting changes and 60% reporting higher demand for premium services. Curated Property stays ahead of these trends by incorporating sustainable practices, developing loyalty strategies, and focusing on strong communication to leverage guest experiences. Meeting these expectations not only satisfies guests but builds lasting relationships and drives repeat bookings. 

Expanding Visibility Across Channels

Maximising visibility is critical in today’s market. While Airbnb remains a dominant platform, successful operators are diversifying, with platforms like Booking.com and Vrbo now used by over 75% of operators. Curated Property employs a multi-channel distribution strategy, including more boutique platforms such as Plum Guide, Homes, and villas by Marriott, Kate and Toms as well as a direct booking strategy to reduce reliance on third-party platforms and increase your property’s reach and profitability.

Balancing Technology and Personalisation

Over half of STR operators are using AI to streamline operations, reporting improved efficiency and revenue growth. At Curated Property, we embrace these advancements, using tools like dynamic pricing and automated guest communication to maximise returns. However, we know the value of balancing technology with the personal touch that defines exceptional hospitality, ensuring your guests enjoy both efficiency and warmth. 

Optimism for 2025 and Beyond

Despite challenges, 44% of operators anticipate growth in the STR market for 2025. With Curated Property as your partner, you can stay adaptable and innovative. From agile pricing and multi-channel strategies to efficiency and guest satisfaction, we’re here to help you navigate the market while ensuring a personal connection with every guest. 

Discover More with Curated Property

Ready to thrive in the evolving STR landscape? Let Curated Property guide you to success with our expert management services.

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